Karthik Sudhir was an athlete in India, excelling at track and field. Then he was a software developer (we think we know where, but let’s keep that a secret). Now, he has come to his senses and devoted himself to the higher calling of developing premium Spirits brands to make the world a better place — thus Phenomenal Spirits was launched in June of 2017. The Ron Izalco brand of Rum was their first release and has been very well-received. RY3 was their second brand release in 2020, no doubt with more to come.